Evolving Dune’s brand for its next phase
With strong recognition already in place, the challenge was to better align the identity with the product’s growing scope.
Instead of replacing it, we restructured the brand, preserving key elements while introducing greater clarity and flexibility.
A new brand identity and website brought sharper positioning and a more legible product ecosystem.
Emerging initiatives were mapped into the system, including the creation of SIM as a distinct but connected brand.
Motion became a core layer, shaping how the brand behaves and communicates across touchpoints.
